Something for artists to consider very early on:
This is the tag that will represent your brand that is going to follow you around for the rest of your career!
If you're reached the stage you're defining yourself as an artist, chances are you would have already chosen a name to represent yourself. But depending on the stage of your commercial development, you might still have time to change this to something that's going to benefit you longer-term.
Are you planning a new album and have under 5000 followers on your social network? It might be a good strategy for you to consider changing your name now before it gets too ingrained on an extended scale.
It has to fit with your artist persona and image. Ask yourself what you're representing. What topics are you covering? What sounds are you making? What political ideals do you want to represent (or not)?
What position are you as an artist? If you're a singer/songwriter you're probably safest choosing an 'actual' name (which can be an alias of course), whereas producers or rappers might choose more of a 'tag' name. Maybe you'll always be performing with a band? Even as a single artist you might want to define what your band name will be (think 'Spiders from Mars' or 'The Wailers' for example).
Make it unique!! You really want to consider this. Our artist Brock UK has the UK handle because there are 13 other Brock's on Spotify. If you're one of those Brock's you're going to be in a nightmare when it comes to royalty collection, trademarks, buying your website domain and SEO. All of these things need to be considered to aid your commercial growth as an artist.
So, you don't need to go as far as making sure your artist name begins with 'A' so that you're at the start of a phonebook or other chronological list so much now we're in the digital age, however this is still something important to nail.
BDEM014: Brock UK - Blindside // Available on Spotify: 27th January 2018
BDEM014 is our first release since 2014 and a welcome new addition to our release legacy from our long-standing artist and label manager, Brock UK.
Blindside is an EP made of 2 Speed Garage stompers, built with intention to purely please the dancefloor. Reminiscent of the white label Garage white label vinyl releases of the yesteryears, we've started a series to give a modern digital twist to the concept.
The first track, Blindside, is a Speed Garage vibe-provider that could have been pulled out of the 90's, given a shinier mix, had the bass weight pumped and spat out for Generation Z to say "wooooow WTF is that?!" We can see this having serious advantages in those moments the dancefloor starts to go sleepy, this is sure to put a rocket in the raver's pocket. The second track, Do You Feel Me, is one to get you on high-alert. Instantly rattling your brain with a dissonant alarm-like sound - bringing you back to the planet with some nice vocal cuts. Likely useful mid-set, getting people pumped as the tempo rises.
Collectively, what we have is an EP from the modern-day Speed Garage King. We don't think anybody is putting Speed Garage out to the standard of Brock UK and we're sure DJ's are going to be going nuts for this release when they see what it does to a dancefloor.